Why New Media and HIV

We know that people are online and looking for health information. New media provides us with opportunities to bring HIV information to our colleagues and clients, and reach our audiences in new ways. These tools can help us connect, create, and collaborate in response to HIV.

We launched AIDS.gov to help health departments, AIDS service organizations, people at-risk for HIV, and others easily find information on Federal domestic HIV programs, policies, and resources. Since then, more and more of our colleagues have become interested in how to use new media to disseminate HIV prevention, testing, treatment, and research information, and to engage with their audiences and each other.

To respond to this interest in new media information, we host the AIDS.gov blog to share examples and lessons learned from the field. We hope you’ll join the conversation there!

As with any communications tool, we encourage you to integrate your new media efforts into your overall planning.